The Story of Hip Hoop Hooray 

We LOVE hula hoops! Can't you tell?


We are a fun and vibrant Brisbane based company with a dream to share our love for hula hoops and fitness with the world.

We love hooping and the incredible benefits that it has on both body and mind.

It may be a plastic circle or kids toy to some, but to us it's freedom, expression, fitness, movement and most of all FUN!

Hip Hoop Hooray began in 2014 when Circus Performer, and Personal Trainer (also our Founder) Emma Black decided that she wanted to share her passion and joy for Fitness and Hooping with others. She began with a background in circus and making hula hoops for friends as gifts.

Emmas handmade hoops as well as her workshops, classes, online tutorials and performances grew in popularity & turned Hip Hoop Hooray into the thriving and bubbly company that it is today.


No matter how far you are into your hoop journey, we have something for every hooper. 


Hoop Shop

Looking for a hoop?  Check out our range of hoops & hoop merch



Learn to hoop with our huge range of hoop tutorials




Get Fit.  Have Fun.  Feel Fabulous!



Check out our Insta Feed for highlights of products, hoopspiration and general hoop goodness. HOORAY!



"Love my hoop! Thank you thank you thank you!”


“Emma is such an amazing hoop coach. Her tutorials have helped me improve my hooping so much!”

Emily Hughes


“I didn't know a hula hoop could look like this. It's so much prettier in real life ”

Jess Ward